Synthesized

2021  — 
 DigitalIdentityUI

Selection of work completed while as Senior Visual Designer at Synthesized, 2020-Present.

Website Illustrations and art direction

Various illustrations and visual assets made, for miscellaneous webpage content, such as hero images, concept visualisations and descriptions, CTAs etc. These have been evolving to match the evolving brand identity and website design and messaging.  

Mind the Data Gap Podcast

Visual identity, assets and editing of Synthesized's new podcast series, involving podcast cover artwork as well as individual episode artwork, and diverse banner ads and promotional assets.

Watch and listen to the  full episodes so far at: https://www.youtube.com/watch?v=UrGSB3nintg&list=PLC2vVUJcOgjDK5Hb1JdjWeP94KNeL-0GW

Reports & Whitepapers

Sample pages of different publications with varied content, to be delivered as gated content via the website and specific landing pages. As these are meant to be quite technical in nature, they needed to be differentiated from other marketing materials (eg. case studies etc), while still remaining on-brand.

FairLens — Open-source Project Identity

Identity and collateral for an open-source Python library developed and launched by Synthesized to help detect and mitigate data bias. The logo is based on the idea of light, refraction and how different lens shapes, when used in certain combinations, can magnify to help you see things you otherwise wouldn't be able to. 

You can check it out on GitHub here: https://github.com/synthesized-io/fairlens


Blog Illustrations

Sample of different illustrations to be used in the Synthesized blog and their respective marketing materials.

Query Coverage Checker (public product component demo)

UI for a functioning webpage to provide a product demo of a core component to potential clients. This is now currently under a redesign progress from an UX point of view as well.